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2 Ingredients That Make Facebook Marketing Work (FB103)

Chapter 3: Hitting Your Target (Audience)   As I mentioned in the last chapter, the most powerful tool that Facebook has is its ability to target audiences. What’s kind of strange for those of us who have been doing marketing for years is that all of that information has been given up voluntarily.   In the old days, you had

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Getting Started with Facebook Marketing (FB102)

Chapter 2: Promoting Yourself on Facebook   Using Facebook to promote your goods and services is easy, but there is a culture to the internet that makes it different from anything that has existed before.   The goal of business is customer engagement. That might sound like some New Age way of saying, “I want them to buy things,” but

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5 Reasons You Should Market On Facebook (FB101)

Understanding Google SEO – 2018 (Part 3 of 9)   On-Page SEO This is the part the most people think of as SEO, the words on the actual pages of your website.   In this chapter, we get a bit technical. If you can handle it, great. If not, there are literally millions of programmers that can help you.  

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Beginners Guide to On-Page SEO (SEO103)

Understanding Google SEO – 2018 (Part 3 of 9)   On-Page SEO This is the part the most people think of as SEO, the words on the actual pages of your website.   In this chapter, we get a bit technical. If you can handle it, great. If not, there are literally millions of programmers that can help you.  

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How to Pick SEO Keywords Like a Boss (SEO102)

Understanding Google SEO – 2018 (Part 2 of 9)   Keywords On the internet and in the world of SEO, keywords are the coin of the realm. They the most basic form of the search engine optimization tool.   What is a keyword? They can seem so confusing, but a keyword is simply the word or words that a person

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The Basics of How Google Rankings Work (SEO101)

Understanding Google SEO – 2018 (Part 1 of 9)   A bit of history   There are other websites and there’s Google. Google controls 81.12% of all search engine traffic. (1) It is the most visited website in the world (2). Interestingly, Google controls the number two site as well, YouTube.   Google was founded officially in 1998 by Larry

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How to Build Your Email Marketing List (EM103)

How to Grow Your List Effectively   Obviously, at the heart of email marketing the idea of growing your list. More emails addresses mean more potential customers.   Before we go too far, here’s the one huge rule : Don’t buy email lists. There is almost never a time to buy email list from a list service. Simply put, those

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Why You Need an Email Marketing List (EM102)

Chapter 2: Starting and Building a Mailing List   There is only one way to be successful with an email marketing plan: You need a list of email addresses.   That might seem so insanely fundamental, but you’d surprised how many people try to start an email marketing program with no list.   Here are a couple of rules that

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Email Marketing Company Insights

Finding the Right Email Service Provider (EM101)

Finding the Right ESP (Email Service Provider)   Without a specific program or add-on, you can’t use your Gmail account to mass mail people. That’s because Gmail doesn’t want to find itself banned from sending emails.   Sidebar: A note about all those restrictions you’re going to see   As you get started, you’re going to see sites like MailChimp,

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