The Power of Email Marketing & Buyer Journeys

Since about 67% of the buyer’s journey now takes place digitally, it has never been more important to create and mail campaigns that inform, educate, and push your prospects to purchase your products. Email marketing sometimes gets a bad rep due to the antics of marketers who use it to send spammy content to users. […]

9 Actionable Content Marketing Tips

Content marketing for small businesses

Content marketing can help your business gain higher visibility on search engines, generate more leads, improve your brand reputation, enhance your relationship with customers, increase brand awareness, and establish you as an authority in your field. About 90% of organizations are using content marketing, but 66% of businesses are not happy with the content that […]

3 Reasons to Hire a Marketing Agency

Reasons to hire a marketing agency

Marketing is the backbone of any business. You can’t grow your brand or stay ahead of the competition without some form of it. The benefits of utilizing marketing strategies for your business model include a strong and authentic brand presence, improved visibility, increased engagement with prospective customers, and of course, a higher revenue flow. Many […]

8 Helpful Social Media Marketing Tactics

Social media has become a massive part of our lives. For many, our day only begins or ends when we’ve scrolled through our social media feeds and shared our thoughts with the world. According to eMarketer, the number of social media users has grown to over three billion users. About 7 in 10 Americans today […]

Does Google Adwords Work for Small Businesses

Google gets about 5.6 billion searches per day, making it the biggest search engine in the world. By leveraging its advertising capabilities, businesses can place their products and services in the faces of a sizeable chunk of users who are probably searching for such offerings. Google Ads (formerly Google Adwords)  is one of the fastest […]

How to Generate Qualified Leads with Content Marketing

Lead generation marketing for small businesses

You’ve probably heard the words “Content sells” and “Content is king” numerous times. These phrases did not become a staple in branding and marketing overnight. They’ve become widely used because more people are starting to accept that content marketing is a proven strategy for gaining traction in the online world. Whether you’re a B2B or […]

What is SEO and How Does it Work for Small Businesses

Search engine optimization for small businesses

Small businesses have limited budgets, weaker brand recognition, and fewer resources, all of which make it difficult for them to compete with more prominent brands. The emergence of SEO leveled the marketing playing field, allowing small businesses to go toe to toe with the big guns in the industry and come out on top.  I […]

How to Use Linkedin for Small Business Marketing

Linkedin marketing for small businesses

LinkedIn is the most professional of all the social networks. It’s designed to encourage career development, industry discussions, professional connections, and other such activities that pertain to business. Although LinkedIn boasts of over 600 million users, it is not intended for the use of professionals and job seekers alone. Businesses can also leverage the platform […]

7 Secrets to Making Facebook Marketing Work for Your Businesses

With over 2.5 billion people using the platform every month and 1.6 billion daily active users, Facebook is the biggest social media platform out there. Business owners and marketers have long seen the importance of leveraging the platform to capture the attention of consumers and improve their bottom line. No business can claim that their […]